Color Combinations

You're on the spot. Your customer has just asked you
for the "best colors for my channel letter sign - it
needs to be very noticeable." You are the sign expert -
which sign colors do you recommend?

First, the correct color combination for your customer
partially depends on the building substrate color/type
and the overall signage environment into which the sign
is placed.

Then, based on our experience, here are the top five
suggested channel letter color combinations in order,
ranked by visibility:


1. Red face on a black return
2. Yellow face on a black return
3. White face on a blue return
4. Green face on a white return
5. Blue face on a white return

See the attached chart for further color information.
Use it to make your customer's sign stand out from the
competition - and keep that customer coming back to you.