Direct Sign Wholesale Blog

Top Ten Reasons for Investing in Signage

Posted on Jun 29, 2015 by John Baylis
Why should your customer invest in signage instead of other media? Let’s take a look at the top ten fast answers to that question.10. Signs produce foot traffic for your customer’s business9. Signs work for your customer 24/7 without asking for a raise (particularly electrical signs like channel letters)8. Signage produces new customers for your customer’s business7. Signage decreases your customer’s sales time and...

A Street Fighting Sign Color Combination

Posted on May 28, 2015 by John Baylis
Your customer’s channel letter sign will be in a crowded and distracting sign environment.What is an effective color combination to use to get your customer’s fair share of attention? Keep it simple. Red face with a black return and trim cap is hard to beat.Why is that a good combination? First, the color red is powerful. It has a long wavelength on the color spectrum.Red also tends to appear to be closer than it...

Reduce Your Shipping Cost

Posted on Apr 28, 2015 by John Baylis
Chances are, you are familiar with the following scenario: You review a wholesale sign estimate and notice it does not include the shipping cost.After calling the vendor 3 times to get the price, you realize the total project cost has changed from reasonable to high. And you are located only 300 miles from the vendor!

A Quick Idea for Increased Sign Effectiveness

Posted on Mar 30, 2015 by John Baylis
What is a simple way to increase the probability that a channel letter sign will be effective?Here is one easy way: make sure your client’s sign ranks high on the legibility scale. Not the readability scale, the legibility scale. They are two different things.Here are two quick definitions: legibility is the ability for a person to read something without effort. The typeface does not require a mental “translation...

Signs from the Shop: Front-Lit Channel Letter Logo Box

Posted on Mar 10, 2015 by John Baylis
Check out the detail on this week's Signs from the Shop!