Direct Sign Wholesale Blog

Why Red Should be on Your Night Visibility Color List

Posted on Nov 16, 2015 by John Baylis
Why Red Should Be on Your Night Visibility Color ListYour client just asked you for a color that has good night visibility. What do you tell them? A while back, we discussed white as a high visibility night color. Red is another contender. But why? Here is the answer. The cones of the human eye are clustered in the center of the pupil. The eye has three types of cones – red receptive, blue receptive and green...

How Much Gross Margin Should I Charge for Channel Letters?

Posted on Oct 23, 2015 by John Baylis
How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set.The basic answer is there is no correct amount for every situation - it varies from market to market. However, there is a way to tell if the amount you are quoting is in the correct range for your market.It is your landing percentage. If you are pricing competitively...

More Effective Signage in a Single Step

Posted on Sep 28, 2015 by John Baylis
More Effective Signage in a Single StepYou know one of the standard problems with installing effective signage. It is “drown out”, or the tendency for a single sign to become inconspicuous in a competitive signage environment. How can you make your customer’s channel letter set stand out and be noticed?Use this trick from the art world. Complementary colors. We’ve touched on this in a previous post and it is time to...

How to Increase Your Gross Margins

Posted on Aug 18, 2015 by John Baylis
How to Increase Your Gross MarginMany clients have asked us how to obtain better margins on their channel letter (and other signage ) sales. Here is the best way.Show that your signage business offers more value than your competitors.  Many signage companies base their bidding only on price. Don’t make that mistake.

What is an LED Viewing Angle?

Posted on Jul 30, 2015 by John Baylis
As a signage professional, it is worth your time to know about an important feature of LED illumination. That is the “viewing angle”, and the meaning of that angle is sometimes misinterpreted.Here is a capsule explanation. The textbook definition of a viewing angle is “the peak luminous intensity measured at right angles to the surface of the LED chip”.1 It is twice the number of degrees from vertical at which...