Direct Sign Wholesale Blog
Posted on Apr 13, 2017 by admin
The Benefits of Effective SignageLet’s revisit a topic we’ve discussed in the past. The business and marketing benefits of an effective signage program.Note that this is not restricted to channel letters. This list applies to all signage types.
Posted on Feb 13, 2017 by admin
In your channel letter proposals, what do you list for an installation period?You probably state something like “production and installation will take about five weeks.” Right?Here is an idea. Don’t list the waiting period. The waiting period is a negative, and your proposals need to stress the positive.Here is the trick: state the installation date instead. That is the positive.
Posted on Jan 26, 2017 by John Baylis
Do You Make Any of These 9 Signage Mistakes?Want to make your customer’s channel letter sign more effective?Follow these nine simple principles and you can’t go wrong.FONT – Stick with sans serif fonts. Serifs may cause illumination issues due to the small stroke contained within the serif. Basic fonts also tend to be more legible, and legibility is highly important. Signs must be read quickly.
Posted on Nov 28, 2016 by John Baylis
Increase Your Revenues with More Add-on SalesYou know the importance of referrals. They are a critical part of the growth of your business. But which other type of sale is equally important?The answer is add-on sales. They are the easiest way to grow your signage business, and they can have a breathtaking “multiplying effect” over time.
Posted on Oct 26, 2016 by John Baylis
Is your client considering white faces for their channel letter sign? White has many advantages as a color but also some limitations. Here are a few items to consider.White is associated with light, innocence and purity. It is sometimes known as the “color of perfection.” Doctors wear white jackets for the association with these properties.